Despite the huge success of his recent chart-topping Kwaku the Traveller and the influence he has had on the music industry, Ghanaian singer Black Sherif has stated that he would not be pressured by public expectations to release hit song after hit song.
Kwaku The Traveller has over 9 million views on Youtube and has topped several charts, with over 75 million plays in just over a month since its release.
In addition to performing at the 3Music Awards and the Vodafone Ghana Music Awards (VGMA), Black Sherif has been booked for a number of events in the following months, including a performance at The Afronation concert on July 3 featuring Chris Brown, Meghan Thee Stallion, Burna Boy, Davido, and Wizkid.
With all of these accomplishments plus the addition of a new management team, some musicians may feel pushed to stay relevant by making hit songs to retain their name in the public eye, but Black Sherif recently told Graphic Showbiz that he feels no such pressure.
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“There is zero pressure on me. I enjoy exploring my reality through the stories I preach through music while studying the game to perfect my craft. When you love what you do, you do it with ease. I release songs whenever I want and it is always fire when I drop a song,” he said.
Some musicians fade into the background after a year or two, but Black Sherif stated that he planned to stay for a long time.
“Black Sherif is a brand for all. My fans are the foundation for this brand and the onus is on me to work hard to put out great music to entertain everyone who loves my music. As earlier mentioned, this is just the beginning. We will bear witness to a beautiful musical journey.”
“Music is what gives me joy and I will never lose sight of my first love. I give my all to the music and I believe that is the reflection in the feedback I get from the fans and music lovers across the globe.”
As an artiste my first priority is to make music and that is what I am solely focused on now,” he said.
When asked about the difficulties and criticism that have surrounded him, Black Sherif stated he was unconcerned since his lawyers were dealing with legal matters.
“There are lawyers at my imprint, Road Boys Association, who handle all legal issues. In the industry where I find myself, criticisms are a huge part of the culture and I believe the constructive ones help shape the industry. I have learnt to accommodate varying opinions and choose the ones that are in line with my growth” he added.
With his street sermon installments—First Sermon and Second Sermon, respectively—Black Sherif grew to popularity and sparked a nationwide discourse, gaining the attention of Nigerian singer Burna Boy.
SOURCE: GRAPHIC SHOWBIZ
