Popular American creators who join Facebook and Instagram might receive up to $5,000 (£4,040) from social media behemoth Meta.
Those who sign up through “third-party social apps” would receive money according to “an evaluation of your social presence,” according to the statement.
Although TikTok isn’t specifically mentioned, the timing seems to indicate that Meta is trying to take advantage of the ambiguity surrounding its competitor as concerns over whether President Trump can find a way to keep it available to US customers persist.
With 170 million users in the US, many of whom depend on TikTok for their livelihoods, many people would be looking for other places to post if the platform vanished.
According to Meta’s website, users who are approved for the alleged “Breakthrough bonus program” will receive the funds within the first ninety days of using the app, provided they continue to post often.
During each 30-day period, users are required to submit a minimum of 20 reels on Facebook and 10 reels on Instagram, which is Meta’s version of vertical TikTok videos.
Additionally, it requires that these videos be unique and not previously published on other sites.
However, not everyone can sign up; only those who are brand-new to Instagram or Facebook will be eligible to receive the money.
People must apply to be allowed into the program, therefore it appears that the corporation will choose who gets accepted on an individual basis.
- Are you a TikToker in the US? Get in touch.
Meta courts TikTokers
Meta has already targeted ByteDance’s users like this.
The company unveiled Edits on Sunday, a video editing tool that was remarkably similar to ByteDance’s CapCut, which was shut down the same day the ByteDance ban went into force.
Additionally, two days prior, Meta had shared a video in which two producers talked about Facebook’s “new affiliate link experience for your shoppable content”—that is, Meta’s attempt to create its own version of the wildly popular TikTok Shop.
Similar to how it operates on TikTok, Meta users will be able to include prominent affiliate links on their videos under the new system instead than in the comments.
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However, Meta has made other adjustments as well; arguably the most noticeable is a direct alteration to Instagram’s appearance.
User profiles now feature rectangle posts and videos instead of square ones, obviously drawing inspiration from TikTok.
Instagram CEO Adam Mosseri said that he was aware of the criticisms, which have resulted in some reaction from creators who are upset that their accounts now appear different.
“One of the mistakes I made was not giving people enough of a heads up,” he wrote in a post on Threads, a website that Meta started in an effort to take advantage of the chaos at Twitter, which is now X.
SOURCE: BBC
