The glitz and glamour of the music industry often mask a harsh financial reality. In a candid new interview, RuffTown Records CEO Ricky Nana Agyemang, better known as Bullet, has set the record straight regarding his time managing the late dancehall sensation Ebony Reigns.
Contrary to popular belief, Bullet reveals that the road to stardom was paved with significant financial strain that lingers even today.
Bullet, Fmr. Manager, of the Late Ebony Reigns
During an appearance on UTV’s Atuu with Nana Romeo on March 7, 2026, Bullet addressed the long-standing misconceptions about his earnings during Ebony’s career. Bullet disclosed that he is still in the process of settling debts accumulated while promoting the late musician. He also explained that during Ebony’s lifetime, the brand was not generating significant income from digital streams or live performances. Addressing allegations of misusing the singer’s money, he questioned, “Which money exactly are they talking about?”.
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Since Ebony’s passing, Bullet has faced various public accusations, which he labeled as unjust and misleading. He specifically addressed rumors regarding disputes with the singer’s family: He dismissed reports of fighting with Ebony’s father over alleged properties, noting that it is rare for any artist in Ghana to acquire substantial property within just two years of their career. Bullet emphasized that the public only saw the success, not the sacrifice required to build her brand.
“They have no idea what I went through, but because she was everywhere, people thought things were smooth.” — Bullet
According to the RuffTown boss, the investment required to make Ebony a household name was immense and largely funded through personal risk. Bullet revealed he invested a significant amount of money into her career before she gained widespread recognition. He admitted to taking out loans from various people specifically to support and promote her music.
Despite her status as an icon, Bullet maintains that he is still paying back those loans today.
It’s a stark reminder that “viral” doesn’t always mean “wealthy.” Bullet’s story highlights the often-invisible financial risks taken by managers in the Ghanaian music scene.
