Gyankroma Akufo-Addo, the executive secretary of the Creative Arts Agency, has stressed how important it is for the nation to forge a unique musical identity in order to boost its reputation abroad.
She underlined the need of developing a distinctive musical character that has an international appeal during a stakeholder meeting with leaders in the music industry.
Ghana’s historical contribution to Highlife music was acknowledged, but President Akufo-Addo‘s daughter emphasized the necessity for the development of a distinct, internationally popular music form.
“As it stands, when we mention Ghana music, the immediate question is often ‘what is Ghana music?’ We are currently supporting a diverse range of music styles, but it’s crucial for our producers and musicians to develop a specific sound that originates from Ghana. Whether it’s Highlife or Hiplife, the key is to establish a music identity that is universally acknowledged,” she stated.
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Gyankroma emphasized that the current state of affairs makes it difficult to distinguish a uniquely Ghanaian sound in the international music scene, which ought to be different.
“Our music industry needs to reach a point where audiences worldwide can readily identify Ghana’s musical signature,“ she emphasised.
She made it clear that the initiative’s objective is to forge a cohesive and identifiable musical identity rather than to restrict Ghanaian musicians to particular genres.
“The aim is to foster a unique sound that can stand out on the global stage while allowing the diversity and creativity of Ghanaian musicians to flourish,” she added.
Ghana started the PlayGhana project in December of last year. It was a big endeavor to increase the exposure of Ghanaian music on regional radio stations.
This effort, which aims to promote and support local talent by guaranteeing greater exposure for Ghanaian artists, is especially important at a time when the local music industry is on the decline.
