Government has unveiled a revised Cultural Policy aimed at creating jobs, supporting creative entrepreneurs and positioning culture as a major contributor to Ghana’s economic development.
The policy, officially launched by Vice President Professor Jane Naana Opoku-Agyemang at the National Theatre, seeks to unlock new opportunities within the creative and cultural sectors while transforming culture into a strategic economic asset.
Officials say the new framework is designed to move culture beyond its traditional social role and harness its potential to generate employment, attract investment and stimulate enterprise growth.
Focus on Jobs and Entrepreneurship
Speaking at the launch, Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, said the revised policy places strong emphasis on job creation and entrepreneurship.
According to her, government intends to improve access to financing for creative entrepreneurs, establish creative hubs and create an enabling environment for businesses operating within the cultural and creative industries.
She explained that the policy recognises culture as a powerful economic resource capable of supporting livelihoods and generating sustainable income for thousands of Ghanaians.
Expanding Opportunities in the Creative Economy
The Minister noted that cultural activities already support a broad network of businesses and service providers across the country.
She cited traditional ceremonies, festivals, marriages and other cultural events as examples of activities that create economic opportunities for fashion designers, photographers, musicians, caterers, decorators, transport operators, artisans and event planners.
According to her, strengthening these value chains could significantly boost employment and enterprise development.
Creative Hubs and Financing Support
A key component of the revised policy is the establishment of creative hubs to nurture talent, promote innovation and support business growth within the sector.
Government also plans to facilitate improved access to funding for creative enterprises that often struggle to secure capital for expansion.
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Officials believe these interventions will help unlock the full potential of Ghana’s creative economy and encourage greater private sector participation.
Promoting Ghanaian Cultural Products
The policy further seeks to integrate Ghanaian cultural products into trade and investment opportunities both locally and internationally.
Government hopes increased promotion of cultural products and services will enhance their commercial value while creating new markets for Ghanaian creatives and entrepreneurs.
Culture as an Economic Asset
The revised Cultural Policy reflects a broader shift in government thinking, recognising culture not only as a symbol of identity and heritage but also as a driver of economic growth.
Officials say the framework will contribute to employment creation, youth empowerment and inclusive development while preserving Ghana’s cultural traditions.
With greater focus on enterprise development, financing and innovation, government believes the policy can help build a stronger creative economy and position culture as a key pillar of Ghana’s long-term development strategy.
