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“I’m still relevant because I do timeless music” – Mavis Asante

Alloh Jean-Gervais by Alloh Jean-Gervais
3 years ago
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"I’m still relevant because I do timeless music" - Mavis Asante
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Gospel musician Mavis Asante claims that despite her absence from the music arena, her timeless songs from her 2016 albums make her relevant even now.

She claims that despite the fact that artists like the Tagoe sisters haven’t released any new music in a while, their timeless hits have kept them relevant in the gospel music industry.

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 “Yes, you need hit songs to stay relevant but you need good songs to stay relevant too. Social media is one major tool we can use to project and give spotlight to our work as Gospel musicians. You need a good song that can take you years on end.

“Look at the Tagoe Sisters, they have timeless songs. They have been in the game for so long that even when they don’t release songs, they are still a greater part of our industry and remain relevant to date. So it is not really about hit songs; it is about a very good one, an evergreen song,” she stated.

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She also said that it’s time for Ghanaian music reality show organizers to reevaluate their business practices, as assisting aspiring musicians in honing their singing abilities alone is insufficient to launch a successful music career.

 “The organisers paying little attention to the equally important things such as stardom management, production, industry survival among others leave contestants half-baked and making it difficult for them to stay in the industry.

“I pray people don’t get it twisted but I do acknowledge the platform these shows provide for aspiring musicians but there needs to be a more holistic approach to groom the talents who take part in the competition,” she said. 

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