Spotify is rolling out a new direct messaging feature that enables both Free and Premium account holders to share music, podcasts, and audiobooks directly within the app. This feature allows users to send recommendations without leaving their current listening experience.
According to Spotify’s press release, the messaging option will be available in “select markets” starting this week on mobile devices for users aged 16 and older. Users can access the feature by tapping the share icon while playing a song, podcast, or audiobook and selecting a friend to send it to. Messages can be exchanged with those on shared Spotify plans or with other users previously interacted with through features like Jams, Blends, and Collaborative Playlists.
The aim of the messaging feature is to centralize content recommendations that typically occur via text, social media, and other messaging platforms, making it easier for Spotify users to track shared content. Any audio shared will be saved in the Messages inbox, accessible under the user’s profile picture in the app, simplifying future retrieval.
Spotify emphasizes that messages are one-on-one, support text conversations and emoji reactions, and are secured with “industry-standard encryption” to prevent data leaks. Users have the ability to accept or decline message requests, block others, or entirely opt out of the messaging feature. They can also report any suspicious content by holding down on the message.
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While it remains unclear if artist accounts will have access to this feature for fan interactions, Spotify notes that Messages is designed to complement existing sharing methods on platforms like Instagram, Facebook, WhatsApp, Snapchat, and TikTok. This addition could enhance user engagement, especially since it’s available to free users, and may lead to more direct interaction features in the future if well-received.
SOURCE: THE VERGE
