Bulldog, a Ghanaian music manager and producer, has claimed that many Ghanaian musicians are employing stream farms to inflate their streaming figures in order to give the impression that they are successful.
Speaking about the current state of the music industry, Bulldog disputed the widely held belief that “numbers don’t lie,” asserting that in the modern business world, figures can be misleading.
“They used to say numbers don’t lie. Today, numbers are lying. They are buying the numbers [from] streaming farms. So don’t let them start talking about numbers. It doesn’t make any sense again.”
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Bulldog backed up his assertions by drawing attention to the discrepancy between artists’ high streaming numbers and their live performances. He pointed out that certain performers, who are referred to as A-list in Ghana, have millions of social media followers yet find it difficult to draw sizable crowds for their performances, particularly outside of Ghana.
“We are on the ground; we see people with 1 million followers on Instagram and all that stuff. When they release music, they don’t even get streams up to a thousand or two thousand. That should tell you that the numbers are lying. When they do shows, nobody will come. We’ve seen it. When they go abroad, they can’t do [anything]. And these are considered A-list artistes here.“
Stakeholders in the Ghanaian music industry are debating Bulldog’s accusations.
SOURCE: PULSE GHANA
