The abundance of Nigerian performers and producers on YouTube has alarmed veteran Nollywood actor Kanayo O Kanayo.
He pointed out that the common practice of casting aspiring actors for rigorous one-day filming on YouTube was bad for their long-term sustainability and professionalism.
Kanayo criticized the practice of demanding outrageous rates for one-day shootings, in which actors are expected to do multiple sequences in a condensed amount of time, in an Instagram video.
He stated that actors’ health may be impacted by such stressful working conditions.
Kanayo emphasized how Nigerian actors prioritize short-term advantages over sustainable methods, demonstrating a lack of expertise and forethought.
In closing, Kanayo expressed his opinion that if YouTube’s platform is used in this way, its influence in Nigeria may decline.
He said, ‘’We built Nollywood, brick by brick, block by block but the guys who have besieged YouTube, the actors not the producers, do not have any sense of purpose or process to create a procedure for a lasting videography or creating content.
“Take, for instance, the whole irony of a one-day shoot. It is not sustainable. Some of them now make it so difficult for producers. They tell you a day shoot is N1 million or N1.5 million. It isn’t sustainable.
“Unfortunately, my very high-standing colleague who started this one-day shoot is unfortunately not in good health. Why? I know for everyone who gives you a job, wants it done. They pack you with enough to finish in one day. Thirty scenes, thirty-five scenes.
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“Most of you think you are enjoying ‘I am fully booked for the next six months’ but your health…I hope you enjoy good health like those of us who started 38 years ago because what you are doing is not sustainable.
“I bear you no malice. Earn all your money but the disservice you are doing to professionalism is not going to last long and the way I see it. YouTube is not going to last long in Nigeria as a platform.”
