Ghanaian actor and producer, Fiifi Coleman has expressed his displeasure at how some media stations deal with Ghanaian film producers.
Speaking on Daybreak Hitz with Andy Dosty, he explained that producers are likely to make much from their creative works especially if they are going to be shown on a Ghanaian TV.
He explained that if he considers the value being placed on the movies by Ghanaian media, it would discourage him.
“If I’m going to create a project based on how much a network is going to give me, I’m not going to do the work. Because if you are going to pay me a thousand cedis, I’m going to make a thousand cedis worth of creativity work,” he said.
He further added that it is a very difficult endeavor to be a film maker in Ghana because the efforts and investments don’t match with the returns in Ghana.
Fiifi Coleman, Ghanaian actor and producer
Fiifi Coleman, encouraging film makers on the way forward concerning film making, and reaping back their investments, he encouraged them to look for distributors rather than hoping to recoup their investments via the Ghanaian media space.
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“So I will do work knowing very well that my channels of distribution are there so that I will get my money back. Don’t expect to produce a movie and receive the same worth of money from any media house in Ghana. It will never work!”
He also added that If Ghanaian movie producers wanted their content to be aired during prime time, they would have to produce content to match the foreign telenovelas.
“Do not produce with the idea that they will give you prime time. You have the content, you haven’t bought the prime time. The prime time belongs to the TV station and not the country.”
