On January 26, 2024, the Akwaaba Festival—which is renowned for its colorful celebration of culture and heritage—was formally opened at the National Theatre.
The festival, which has been successfully bringing together attendees from Ghana and the diaspora for the past two years, is scheduled to begin on March 6 and run for three days. During that time, it will feature a showcase of dance, food, music, and other activities to highlight the beauty of Ghana’s diverse culture.
The Ghana Tourism Authority’s (GTA) Deputy Director of Corporate Affairs, Kofi Atta Kakra Kusi, spoke during the launch and reaffirmed the authority’s everlasting support for the festival.
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He stated, “GTA pledges its continuous support and cooperation for the promotion and development of domestic tourism in Ghana through the network, collaboration, and partnership of Akwaaba Festival.”
In addition, he expressed his appreciation for the festival’s organizers’ effort and noted how well it had influenced young people’s interest in the travel, arts, and cultural industries. He emphasized how young people taking courses on culture might lead to the creation of jobs and income.
“The Akwaaba Fest obviously will offer participants the opportunity to learn each other’s culture, history, and heritage across all 16 regions and thus create national cohesion and a sense of belongingness,” he added.
A wide variety of events are planned for the 2024 Akwaaba Festival, such as the sale and display of Ghanaian artwork, crafts, traditional fabrics, accessories, regional drinks, and a food mart. Additionally, the Musicians Union of Ghana (MUSIGA) is sponsoring a free two-day music event where attendees can listen to an endless selection of Ghanaian music.
Aside from the cultural events, the festival will be the beginning of Miss Akwaaba’s second season, which will premiere in April and serve as a platform for showcasing beauty and skill.
