The invitation to event organizers for the December in Ghana celebrations would go out early this year, according to Mr. Akwasi Agyeman, Chief Executive Officer of the Ghana Tourism Authority (GTA), to allow them enough time for flawless planning.
To meet the growing enthusiasm among attendees, event organizers will submit their programs in March this year rather than the customary May or June.
The decision is a reaction to concerns expressed, mostly by international community members and diasporans, who pointed out that there isn’t enough time in the current schedule for preparation.
In a special conversation with Graphic Showbiz, Mr. Agyeman recognized the legitimacy of these worries and emphasized the necessity of resolving them.
He pointed out that this year’s early call will help individuals hoping to take part in the celebrations plan better, especially in terms of travel and event preparation.
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“People told us that the travel cycle takes time, so for them to decide to visit a country and make necessary arrangements, they need sufficient time. This year, we are hoping to issue the first call for event organisers by March to give them ample time for global responses,” he explained.
He claims that talks are in progress to involve other corporate groups, with an emphasis on reducing the financial strain on event organizers.
He claims that talks are in progress to involve other corporate groups, with an emphasis on reducing the financial strain on event organizers.
“We need to involve more corporate entities because many event organisers have voiced concerns about sponsorship. Making December in GH more appealing to corporate Ghana is crucial to encourage their involvement. Additionally, we plan to collaborate with other agencies, including assemblies,” he explained.
The decision to start planning sooner and obtain more sponsorships is intended to guarantee a more seamless December in GH celebration, increasing its accessibility and appeal to both local and foreign attendees.
The head of GTA shared his thoughts on the just concluded celebrations, stating that the December 2023 celebrations in Ghana were a great success and contributed significantly to the nation’s economy. However, he was unable to provide specific numbers since they were still being tallied.
He claimed that the recently concluded celebrations had a beneficial effect on the local economy, pointing to a rise in tourism and increased awareness from across the world since the December in GH program began in 2019.
