Highlife music is not getting enough airplay, according to legendary Ghanaian musician Kaakyire Kwame Appiah, making it difficult for musicians to create new songs.
According to Kaakyire Kwame Appiah, a legendary musician with a three-decade career, the low airplay provided to Highlife music was gradually weakening the genre.
In an interview with GNA Entertainment, the music veteran clarified that several of his colleagues had moved on to other ventures because they didn’t believe Highlife music was getting enough airplay on the radio.
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“Pure Highlife doesn’t get enough airplay because modern Ghanaian DJs tend to play Afrobeats, Afro-pop, and Dancehall, among other genres, which is understandable given the preferences of today’s youth.
“There aren’t enough Highlife DJs in the system now to support Highlife music, making us seem redundant, but we have a lot of unreleased songs,” he said.
There have been requests for collaborations with some contemporary artists, according to Kaakyire Kwame Appiah, but the stylistic differences have made it difficult.
“There have been calls for us to work more with contemporary artists, but the problem is that we have different styles, and they always fail to do pure Highlife, just as we struggle to do ours.
“I’m hoping to get our unreleased music out there with my other Highlife colleagues and champion a path to get more DJs to play our songs to make the genre more popular,” he said.
In the coming days, Kaakyire Kwame Appiah will release his first single, “Matwere Wodin,” in an attempt to revitalize the Highlife genre.
SOURCE: ATLFMONLINE
