Wilmar Africa Limited announced Nisirine Ashorkor Doku, better known as Naa Ashorkor, as the brand ambassador for the Frytol Brand on March 8 during the 4th National Women’s Summit, which was held in connection with International Women’s Day.
Patience Oforiwa Mpereh, Marketing Director of Wilmar Africa Limited, identified Naa Ashorkor as a woman who resonates with Frytol’s target audience.
Aside from being a professional woman with years of experience in the media, a radio anchor, one of Ghana’s greatest actors, a mother of two, and a fitness advocate, Naa Ashorkor has a keen interest in women and children’s concerns, as well as the wellbeing of young adults.
In general, she seeks the goodness of others. Despite this, as a woman, she seeks to strike a balance.
This appointment coincides with the launch of the new Frytol Goodness campaign, dubbed “You Deserve a Life of Goodness” – a campaign that seeks to raise awareness for everyone, particularly women, who want to live their lives to the fullest while balancing various aspects of life such as family and friends, careers or education, religion and beliefs.
Throughout the event, it was emphasized that when women juggle all of the responsibilities of being wives, single women, moms, or professionals, they must remember that their mental, physical, and financial frameworks, among many others, are solid and safe.
This will allow women to live a good life while putting themselves in a good position to attain their goals. As Frytol’s new brand ambassador, Naa Ashorkor will be influential in raising awareness and engagement for the Goodness campaign.
In her response to the Wilmar Business, Naa Ashorkor thanked Frytol for championing the cause of women. She expressed her joy at being a member of the Frytol team and openly embraced her role as Brand Ambassador.
Naa encouraged all women to explore the Frytol life of Goodness, which includes mental, physical, and emotional well-being.
In her involvement with this new initiative, she advised the women in attendance to choose peace of mind in all their endeavors.
Frytol continues to improve the nutritional needs of the entire family while assisting Ghanaian women in navigating their chaotic lifestyle.
Frytol is naturally cholesterol-free and enriched with Vitamin A to enhance excellent vision and immune system function.
Wilmar Africa Limited is the manufacturer of Frytol Oil, Ghana’s premier oil brand with the largest refinery, employing over 1000 Ghanaians.
Frytol’s product line comprises Frytol Vegetable Oil (Palm-based) and Sunflower Oil, both of which are available in bottles and pouches (sachets).
Wilmar Africa Ltd also imports and packs Fortune and Viking Rice, as well as sources local rice to make Fortune and Viking Emo pa.
SOURCE: CITINEWS
