In the event that he wins the 2024 election, John Dramani Mahama, the former president and flagbearer of the National Democratic Congress (NDC), has pledged to establish a television network specifically for the creative arts sector.
On Friday, June 7, 2024, at the AH Hotel in Accra, the former president made this declaration during a policy discussion with creative arts stakeholders.
According to John Mahama, the exclusive TV station would be accessible via Digital Terrestrial Television (DTT), but viewers will need to pay to access it.
“On the digital terrestrial television, we will acquire a special channel for the creative arts. It will be an events channel. And you can display all your work there. If you have a big show like Stonebwoy is performing or Amandzeba is performing, or somebody is performing and you have a big show, or many of you are performing on a big show, we will have the technology to make that show payable.
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“So even though it will be on the DTT, you would have to pay with the electronic and then you will be given a code to watch,” he said.
Mahama observed that young people with creative talents in Ghana do not have adequate opportunities to demonstrate their abilities.
“The creative arts sector is incredibly important and has the potential to generate millions of jobs. Many young people are brimming with talent but lack the opportunities to showcase it. By solidifying the foundation of the creative industry, we can create numerous opportunities for our youth,” he added.
If the NDC is granted the chance to govern the nation once more, John Mahama also unveiled other measures to develop the creative industry.
