According to artist manager Bullgod, Ghanaian musicians are not receiving as much support for their songs on major streaming services because of the high cost of data and inadequate internet availability in the nation.
Bulldog argues that although Ghanaians are naturally supportive of national artists, the country’s pricey data plans and erratic internet service provide major barriers to the expansion of music streaming for regional artists.
Bullgod, who has gained recognition for representing a number of prominent Ghanaian musicians, noted that most of the music streams for these musicians originate from outside the nation.
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“Let’s talk about the matters and these are facts. Check your streams and you’ll know all is from outside. If you check, the reason why we don’t stream our music is because data is expensive. If the artistes are genuine with their analytics, they will tell you that most of their streams are from outside, Ghanaians living in the diaspora.”
“Out there, let’s say in the other regions if they are relaxing and they want to stream music, the thing will not even stream, and you’ll see nor kpa, your 10 cedis worth of data is gone. Who will try that thing?”
“Nobody is sitting in Tarkwa or wherever where the network is even bad there will stream your music. Look, we are in Accra, and you know Accra is the hub, and everybody makes wild dey go find something. How many people will be streaming music?”, he remarked in a recent interview on TV3..
