The University of Cape Coast through the BET Ghana project has held a one-day Transdisciplinary Workshop on how to use social media to promote businesses.
The workshop was organized for student entrepreneurs and small business owners in and outside the University of Cape Coast.
BET Ghana is a collaborative project between the University of Cape Coast and the Hochschule Bonn-Rhein-Sieg University of Applied Sciences in Germany.
The project concerns itself with Building Expertise and Training for growth in the consumer goods and food processing industry in Ghana.
Speaking in an interview with ATL FM NEWS after the workshop, Professor Ernest Ekow Abano who is an expert task force member under the BET Ghana project indicated that the main aim of the project is to increase graduate employability using food and consumer goods industry.
Prof Abano who is also with the Department of Agricultural Engineering at UCC explained that as part of the project, the University of Cape Coast uses research done in the business industry to achieve its aim.
“As part of the project, we have the Transdisciplinary Workshop. This Transdisciplinary Workshop is where the University of Cape Coast, through the project, uses the research that we have conducted in the business industry to use that to train businesses around the University. So we’ve been doing this over the past four years, The first one, we had to do it for the Chamber of Commerce in Takoradi and we have done some in Cape Coast.” He said.
According to reports, as of October 2022, social media users across the world were around 4.7 billion and, social media experts say business owners must take this number into consideration if they want to grow their businesses.
Benson Osei-Mensah, one of the trainers at the workshop emphasized saying “So in order to reach a larger audience, social media is like the best choice for you now… it’s a way of maximizing profits and getting to a larger audience from any part of the world, regardless of where you are.”
Some participants of the workshop who spoke to the news team described the workshop as educative, practical, and industry relevant.
Read also: A four-day KOICA Girl’s STEM camp meeting ongoing in Cape Coast
Source: Rosemond Asmah/ATLFMNEWS
