KiDi’s ‘Touch It’ has touched every corner of the globe, and as head of his management team, Richie Mensah explains how they achieved this success at The Showbiz Conference.
The song “Touch It” has introduced a popular afrobeat culture to the Middle East, particularly India.
In this digital age, Richie believes that the power of social media cannot be underestimated when it comes to music marketing.
“KiDi’s “Touch It” went platinum in India. Has KiDi ever traveled to India? Has anybody from Lynx ever been to India? Here’s the funny thing, we never promoted in India. “
Richie Mensah continued by stating that his team established a budget and marketed the songs in only the greatest locations and social media platforms.
Read Also: Ghana has no case of Marburg after the only survivor of 3 recovered – GHS
“We never saw India coming because we concentrated our social media promotion on Tik Tok, IG and the usual. Tik Tok Doesn’t even exist in India. And then somebody from India who was popular saw it somewhere and went to do an IG reel. And suddenly, they picked it up. So what excuse do you have?”
SOURCE: 3NEWS
