On Tuesday, TikTok announced the official launch of “TikTok for Artists,” a music insights platform aimed at helping artists advance their careers. This launch comes two months after the platform was tested in select countries.
The tool is designed to help artists and their teams connect with fans, enhance promotional efforts, and inform content creation. It provides access to data regarding music and post performance, including views, interactions, and engagement metrics per song. Insights also include follower demographics such as age, language, and gender.
“TikTok for Artists” features step-by-step guides on using TikTok’s tools, along with additional resources and support.
Additionally, TikTok introduced a “Pre-Release” tool that enables artists to promote upcoming album releases. Fans can pre-save albums directly to their Spotify or Apple Music libraries, making them available upon release.
Given TikTok’s significant role in shaping music trends and viral hits, the platform’s focus on artist promotion and fan engagement is a natural progression. “TikTok for Artists” aims to help artists expand their reach and grow their audiences.
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This launch follows ByteDance’s decision to shut down TikTok Music, a music-streaming service, eight months prior. The company has shifted its focus from competing with platforms like Spotify and Apple Music to enhancing its role in music discovery and promotion.
“TikTok for Artists” is currently available in multiple countries, including the U.S., Canada, U.K., and several others, with plans for expansion to more regions soon.
SOURCE: TECH CRUNCH
