Netflix will be send notification to affected account holders through emails to confirm before it will delete accounts. Notification will start arriving this week.
Netflix will retain viewing data from deactivated accounts. If a user wants to re-subscribe at a later date they will be able to access their individualised preferences.
The company has seen subscriber numbers surge this year, as lockdowns around the world keep people at home.
Almost 16 million people created accounts in the first three months of the year, nearly double the new sign-ups it saw in the final months of 2019.
The streaming giant says hundreds of thousands of users fall into that “inactive” category. It will now start suspending such accounts.
It said the move would save forgetful customers money.
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Netflix costs between £5.99 and £11.99 a month, and payment detais are required to sign up
The company said the notifications would be sent to those people who signed up with a credit card or other payment method, but have not watched anything in the year since signing up.
It will do the same for other users who have been paying for the service, but have not watched anything in the past two years.
Users with dormant accounts will receive a notification. The notification will ask them if they want to continue with their subscription. Those who do not respond will have their accounts canceled.
Netflix said less than half a percent of its user-base falls into that category.
“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership,” Mr Wu said.
Netflix will retain viewing data from deactivated accounts. However if a user wants to re-subscribe at a later date they will be able to access their individualised preferences.
The company has seen subscriber numbers surge this year, as lockdowns around the world keep people at home.
Almost 16 million people created accounts in the first three months of the year, nearly double the new sign-ups it saw in the final months of 2019.
