Morgan Heritage, the three-time Grammy Award-winning reggae group, will embark on their first full-scale African tour to play their classic songs and new material.
This historic and record-breaking tour, billed the “Island Vibes Africa Tour,” begins on October 2 in Johannesburg, South Africa, and will take the renowned artists to many countries in West, Central, East, and Southern Africa over the course of eight weeks.
The tour, produced and managed by RAVE, a Pan-African live events entrepreneur, and Morgan Heritage’s CTBC Music Group, a GRAMMY Award-winning entertainment business, will bring the vibe and verve of the Caribbean to flawlessly merge with the famed sounds, color, and feel of each country’s visit.
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Combined with world-class manufacturing, seamless electronic ticketing, and RFID cashless commerce expertise, as well as extensive health and safety regulations for huge public events.
As they immerse themselves in the rich and various soundscapes of Africa, Morgan Heritage will seek to find, engage, and work with some of the newest and largest performers in each nation to make a collaboration album.
Morgan Heritage commented that: “Africa has always been home to us, which clearly shows in the immense support we have enjoyed over the years from the continent. This tour is our gift to our brothers and sisters at home. We look forward to entertaining every single fan in every country as we continue to strengthen the shared bonds between Africa and the Caribbean. “
Despite the challenges sometimes associated with executing large-scale events in certain parts of the continent, such as logistics and infrastructure gaps, as well as varying health and safety regulations, RAVE’s wealth of experience will assist promoters in overcoming and navigating these obstacles in order to create epic fan moments.
Ruddy Kwakye, Executive Producer for the tour and Chief Executive Officer of RAVE, commented, “We look to systematize, scale, and sustain the live entertainment ecosystem in Sub-Saharan Africa through innovative partnership modelling, technology resourcing, and high production values; this tour will allow us to do that and deliver memorable experiences for the fans.”
The objective of the cooperation between Morgan Heritage and RAVE is to unite musicians, labels, promoters, and fans in order to revitalize and expand the live touring circuit throughout the continent.
For more Information, please visit their website: www.theislandvibestour.com
SOURCE: CITINEWS
