Dancehall performer Abrewa Nana, a female Ghanaian, has voiced concerns regarding the media’s classification of and preference for “A-List” performers, claiming that this is impeding the development of the country’s music industry by not providing equal opportunities for others.
She contends that a lot of radio and TV stations, in particular, have a tendency to favor a select group of artists, giving them more airtime and publicity while providing the vast majority of talented people in the nation few opportunities to display their work and receive recognition.
The Odo Filla hitmaker claimed in an exclusive interview with Graphic Showbiz that showcasing only particular artists created a polarizing atmosphere.
“The industry needs a united front that would give prospect to a broader range of talents instead of focusing on a select few.
“Also, the media makes it look like Ghanaian artistes are not doing well because in their own mind, they have listed some types of artistes who they have put on the frontline for the world to see. That is the reason why our counterparts elsewhere seem to be ahead of us. They don’t push only one person to shine, they offer a lot of people equal opportunities to blossom and that is what we also have to do here,” she explained.
She believed that there should be more inclusivity in the industry to assist artists from diverse backgrounds, and that the current discrepancies in the field were unjustified.
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Abrewa Nana pleaded with record labels, legislators, and business leaders to take action to remove obstacles preventing musicians—especially upcoming ones—from advancing.
“I believe in a music industry that provides equal opportunities for everyone, regardless of their background or origin. It’s time for us to come together and create a space where talent can flourish, irrespective of gender, ethnicity or socio-economic status,” she stated
Abrewa Nana praised the Creative Arts Agency’s #PlayGhana agenda, which aims to promote Ghanaian music both domestically and abroad. She also advocated for ongoing efforts and systems to track the genre’s influence and progress.
She urged everyone to support the #PlayGhana campaign by pushing for the playing of at least 80% local music, pointing out that this would not only support the sector but also guarantee visibility and provide a positive musical message about Ghana to the global community.
“If we don’t concentrate on the #PlayGhana agenda, when foreign visitors come here, especially during Christmas, and all they hear is foreign music, that will be the message they will take back home with them. I am sure when we are keen on playing about 80 per cent Ghanaian music, the impact will be felt across the globe”, she added.
