The well-known Ghanaian music producer Hammer of the Last Two is advising artists, particularly musicians, to refrain from projecting an image of luxury since this sends the false message that business is thriving.
He claims that musicians showing off their high lifestyles has seriously hurt the industry’s ability to win over the government and big businesses.
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Hammer, actual name Nana Poku Osei, recently revealed on Joy FM’s Showbiz A-Z that the majority of celebrities who drive expensive automobiles earn money from means other than music.
But, people who are not in the business and are unaware of their difficulties believe everything is OK because they don’t appear to be in need of assistance.
“We are not displaying suffering to them. We are buying cars with different money. We are flexing. Most people in the creative [music] industry are not buying cars with the music money.
“If you are doing Forex Trading at home and you buy an X Class, and you are pulling up in it and a tax man is looking at you, what are you talking about?
“We have to speak the truth to power. Let’s show them we are suffering. But we can’t go around shopping at the expensive places, driving the biggest cars and expect them to feel for us.
“If you want to show that your works are promoting the tourism industry, show it. Prove that you are an up and coming artiste and you can’t afford these things,” he said.
Hammer’s remarks follow fervent requests from the creative community for tax breaks from the government in order to draw in investors.