Playwright and actor George Quaye is advocating for a paradigm change in the dominant discourse, which frequently characterizes Ghana’s creative sector as a place for irresponsible people.
According to George Quaye, deliberate efforts are required to alter the long-standing perception that often pushes Ghana’s creative sector to the periphery of important business.
George Quaye, the CEO of Image Bureau, a communications, audiovisual, and event planning firm, recently addressed the question, “Is theater receiving relevant attention?” at Graphic Showbiz’s X Dialogue Series.
Stressing that, in contrast to the past, when people would join as a last resort and not attach much seriousness, the current landscape was significantly different now, he said, Ghana’s creative space is ripe enough and ready for serious business.
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“It demands advanced technology and adequate knowledge of the industry from its players to thrive and as such, it shouldn’t be seen as the preserve of the unserious, given the changing trends and the critical role the current space plays in shaping society.
“It started out as oral tradition, concert party, among others and we were never considered a serious part of anything. The people who started did not have much going for them,” he explained.
Quaye acknowledged the beneficial changes that have occurred over time and thanked individuals who have recognized the importance of the sector.
“Things have changed overtime, thanks be to God and few of our people began to see the value of it. This is because in the early days, it looked like a sector that was a liability,” he stated.
George Quaye emphasized the significance of industry participants actively engaging in narrative modification.
He exhorted other professionals to raise awareness of the industry and themselves, stressing the importance of internal support for external recognition.
