According to Kofi Donkor, the artist manager, corporate organizations still don’t fully get the commercial side of supporting gospel events in Ghana.
He made the argument that even while gospel performers make compelling sponsorship pitches, corporate organizations frequently overlook the gospel sector’s commercial potential.
During his panel discussion on “Making Gospel Events Attractive to Corporate Sponsorship” on Graphic Showbiz’s X Dialogue Series, he expressed his frustration with the persistent challenge of securing sponsorship for gospel events. He attributed this difficulty to a fundamental misunderstanding on the part of corporate entities.
Kofi Donkor clarified that he was never sure what might be the issue because the gospel musicians fulfilled all the conditions, including composing strong suggestions.
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“From where I sit, year in year out, we go through difficulty getting sponsorship. Corporate Ghana does not understand the entertainment industry. You can go with all the numbers and everything to back, and they are just reluctant to sponsor.
“Almost every weekend, there’s one huge gospel concert or the other. It is just that corporate Ghana is yet to understand gospel events and showbiz, and that’s why we keep having these sponsorship issues,” he emphasised.
Kofi Donkor expressed his disappointment, pointing out that corporate sponsors treat gospel and secular performers differently.
He pointed out that whereas gospel performers encountered resistance and earned relatively small sums of money, secular artists frequently received large assistance.
“You go with your counterpart secular artistes, and they get hundreds of thousands of cedis, and you’re given 12,000 cedis, thinking they have given you a fortune,” he added.
