Spotify on Tuesday announced a new set of tools for authors and publishers releasing their audiobooks on its platform with the introduction of Spotify for Authors. Like its current initiatives, Spotify for Artists and Spotify for Creators (formerly Podcasters), Spotify for Authors will give authors and publishers access to a suite of promotional tools as well as the ability to monitor data and insights regarding the usage of their audiobooks and catalog on the site.
According to the firm, authors and publishers of all sizes will be able to use the platform, which will help them better understand their audience by revealing not just what books they read but also what kinds of podcasts they listen to. Authors may find it easier to choose which podcasts to use to promote their books and, more broadly, what kinds of shows could be the most suitable for running advertisements thanks to this special capacity to aggregate listening statistics.
In addition to using marketing tools like redemption coupons for sharing royalty-free copies (if permitted by the publisher), authors and publishers will be able to use the analytics to learn more about the combined ages and gender demographics of their listeners. Additionally, Spotify will issue promo cards with content intended for social media sharing.
Additionally, a new feature that Spotify is introducing will allow authors to create author profiles, which will allow fans to discover more about their favorite authors in the same way that they do about their favorite musicians.
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According to the firm, it will add more tools and insights to the Spotify for Authors platform next year and create new listening experiences for users, such as the “follow-along experience,” which is already undergoing testing. This experience incorporates book-related supporting content, such as pictures, graphics, and illustrations, that are time-synchronized with the narrative being read. As it adds additional features over time, Spotify hopes to address publisher and author feedback.
Throughout the year, the company has been aiming to increase the number of audiobooks it offers. Two notable additions include the incorporation of video and the extension of the Premium subscribers’ function to markets outside of the United States. The e-commerce company recently added one free audiobook to its top music-streaming plan due to competition in the audiobook market, which has long been dominated by Amazon’s Audible in the United States.
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