On Thursday, YouTube introduced a new option for producers to get paid for their vertical livestreams. Now, viewers can send “gifts” to creators by purchasing “Jewels,” a digital currency. Animations that show up on screen during vertical livestreams are called gifts.
If you recognize this, it’s because it’s comparable to TikTok’s live gifting tool, which allows users to buy “coins” to send gifts of different monetary values to live creators while they stream.
Creators receive “Rubies” when YouTube users send gifts using Jewels. For every 100 rubies, creators receive $1, as they receive one penny for each ruby. There isn’t a set effective income share because the price of Jewels on YouTube might change depending on the bundle options, so the quantity of Rubies earned can also change.
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In addition to their usual Rubies earnings, qualifying creators can receive a 50% bonus on their gifts’ earnings for the next three months, up to $1,000 each month.
Viewers can only send presents via the mobile app, while creators can only receive gifts when they stream vertically on YouTube or using third-party streaming software.
This new tool is a direct response to the popularity of presents on TikTok Lives, even though YouTube has already allowed viewers to assist livestreamers with “Super Stickers” in the chat tab.
By going live and then getting gifts from viewers, TikTok creators are making thousands of dollars. For example, some teenagers used the platform to argue for or against Kamala Harris and Donald Trump in live battles, earning up to $7,000 a month. Additionally, many NPC streamers have received gifts during livestreams, earning hundreds of dollars per day in many circumstances.
“Super Stickers” will no longer be available to eligible creators once they activate presents on their vertical livestreams, according to YouTube. According to the Google-owned business, gifts give viewers a more effective method to show their support for their favorite live creators.
Over the next weeks, qualified creators in the US will have access to the new monetization option.
SOURCE: TECH CRUNCH
