Sarkodie found himself in a conflict of interest dilemma when he was performing at the Official launch of new Teclo outfit, Telecel Ghana, previously called Vodafone.
Telecel, a leading telecommunications brand in Africa, has officially launched in Ghana to provide innovative telecommunications solutions to connect and empower customers and communities across Ghana.
The ace and multiple award winning rapper, Michael Owusu Addo also known as Sarkodie was performing to a teeming crowd during the Telecel launch on 12th March 2024.
During his performance of his hit song, Adonai which featured Castro, he mentioned the name of another telecom company, Airtel Tigo, which used to be Tigo during the period the song was originally composed.
Upon realizing that he was promoting Tigo as a brand on the grand launch of Telecel Ghana, the King of African rap, quickly changed his lines to suit Telecel and this got the attendees in a wild laughter.
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In February 2023, Telecel Group completed the acquisition of 70% shares of Ghana Telecommunications Company Limited (GTCL) to become its majority shareholder.
Within a year, the company has fully rebranded from Vodafone Ghana to Telecel Ghana.
The brand was first unveiled to employees at an event dubbed ‘Telecel Day’ at the Accra International Conference Centre.
Check out the video: https://www.youtube.com/watch?v=K_wkR45VTSk
